You can use Query Service to build data analysis ecosystems, creating a picture of consumers across their various interaction channels. It is a server-less tool that allows you to join any datasets and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Profile Service. Query Service: Use standard SQL to retrieve data from Adobe Experience Platform, such as Adobe solution data, customer 1st-party data, or any other Platform data.For more detail on the platform, see Adobe Experience Platform Architecture Overview.ДЇrom Data Ingestion to direct SQL access, several components of the Experience Platform are central to Customer Journey Analytics and complement it: Customer data in the platform is stored as datasets,which consist of a schema and batches of data. Several other capabilities, also built on Experience Platform, let you get the most out of your data.ДЄdobe Experience Platform lets you centralize and standardize customer data and content from any system and apply data science and machine learning to improve the design and delivery of personalized experiences. Other capabilities built on Adobe Experience PlatformД¬ustomer Journey Analytics is one capability among many that rely on the Adobe Experience Platform. Visitor containers are now known as вЂPersonвЂ™ containers.Visit containers are now known as вЂSessionвЂ™ containers.Hit containers are now known as вЂEventвЂ™ containers.Customer attributes are now known as вЂProfile datasetsвЂ™.Classifications are now known as вЂLookup datasetsвЂ™.Virtual Report Suites are now known as вЂData viewsвЂ™.Several features in CJA have been renamed, when compared to traditional Adobe Analytics, to align with industry standards. Your organization has been provisioned for Adobe Experience Platform.If you are not sure what type of contract you have, or are not sure if you have the CJA add-on, contact your organizationвЂ™s Account Manager. Your organization has an active contract with Adobe Analytics for Select, Prime, or Ultimate with the Customer Journey Analytics add-on.

Adobe Experience Platform provides querying, extracting, transforming, and loading tools through the Experience Cloud Query Service.Д«efore you can start using Customer Journey Analytics, the following prerequisites must be met: Exert greater control over your data manipulation: Change data that you have uploaded, create datasets, and import them into Workspace.Custom schemas allow complete control over data and definitions. View non-web data: Workspace is no longer limited to a rigid definition of a вЂhitвЂ™ or вЂeventвЂ™.Visualize and interact with your datasets using on demand reporting: Workspace can use any dataset from Adobe Experience Platform that conforms to some basic rules.Harness the power of data science for your analysts: Customer Journey Analytics lets normal humans use data science to unlock deep insights and analysis.Anyone in the organization with responsibility for any aspect of the customer experience can make real decisions faster, based on more complete data. Make insights available to everyone: Democratize data access and let more people make business decisions with data-derived insights.Data from your call center, POS systems, and online properties can be combined into a single reporting view. See the customer in a journey context: You can view and analyze data sequentially, spanning multiple channels.For a complete list, see Customer Journey Analytics feature support. The initial release of Customer Journey Analytics includes many of the features included in Analysis Workspace. Cross-report-suite data: Existing implementations from multiple data sets can be combined in Platform.Alter historical data: Using Adobe Experience Platform, data can be removed or corrected.Unlimited unique values: Adobe Experience Platform is not constrained to any unique limitations.Data sets can have an unlimited number of unique dimensions and metrics. Data is primarily focused on dimensions and metrics. Unlimited variables and events: The concepts of eVars, props, and events no longer exist.Comparing CJA to Traditional Adobe AnalyticsД¬ustomer Journey Analytics expands the scope of Adobe Analytics by offering easy to use cross-channel capabilities and removing limitations in previous versions of Adobe Analytics. Your browser does not support the iframe element.

Customer journey